WordPress has come a long way since it was just a blogging platform. Now it is a serious contender for any online project but a no brainer if you want a website that you can control easily and have the security of knowing that it can expand as your online business does.
Here is a look at the reasons why WordPress makes such good sense for your Content Management choice.
Accessibility: You can use WordPress from any device that has internet access and a browser. This means you can update on the move updating news, pages and even uploading photos from your phone.
Beautiful Themes: WordPress has thousands of great looking themes, that combined with excellent imagery create beautiful looking websites
Consistency in Look & Feel: Because of the template driven structure of WordPress you can add new content at speed which will maintain the original look of your website and keep a consistency in navigation and visuals for the user
Developers in the thousands: Because so many website are now based on WordPress developers and designers have picked up the skills to match the demand. So if you have new functionality that you want to add to your site someone is going to be able to do it.
Easy to Expand: WordPress uses plugins to add features and there are thousands of plugins that can be installed to add extra functionality to your website.
Your website can grow with your online business.
Functionality and Features make it Fun: The philosophy behind WordPress is that you should be able to get it up and fully functional easily without having to know any code. Simplicity is at it’s core but they don’t scrimp on features, making it an easy and fun platform to use.
Google loves WordPress: Google responds really well when indexing WordPress websites. WordPress creates a logicial format of your website and that makes it easy for Google to find its way around to index your site. Google also love mobile friendly sites and sites that are updated regularly, and with WordPress you can have both.
According to Google: “WordPress automatically solves a ton of the SEO issues online-marketers might have.”
Hot on Media: You can add images, audio and video to your pages easily, without code
Information Flow is in your Control: You can manage information flow through draft to publication, choosing to schedule page releases and even which of your users have the rights to add, delete or update pages.
Juice up your speed: WordPress runs quickly but as you add more plugins and features there is a danger that your site could hit resource overload slowing down the delivery of information. That is where caching plugins come in, creating flat html files of your dynamic pages enabling your hosting server to deliver them quicker.
Keeps on Keeping On: WordPress is constantly developing, getting more powerful and easier to use with each new release.
Learning WordPress is Easy: I often tell my clients that if you can write a document in MS Word then you can use WordPress – it is that easy to use.
Mobile friendly: The admin area works on smart phones, tablets and desktops, and with the right theme you should have a responsive website that adapts to the size of the screen it is being displayed on.
Being mobile friendly is becoming critical for your search engine listings in Google – see Does Google think your website is Mobile Friendly?
No more 404 nightmares: 404 pages, pages that show when you existing page no longer exist can be a nightmare to manage. But WordPress has great template options to control the display of your 404 page giving users the option to search or see recent news etc.
Out of the Box: WordPress works straight out of the box. Add a theme and a few plugins and you have a fully functional website.
Potential: From blogging to membership websites, from brochure websites to full e-commerce websites. WordPress has the potential to be used for anything online.
Quick Results: You can get up and running with a WordPress site quicker than if developing by hand.
Responsive: WordPress Administration is mobile friendly making it easy to use on your smart phone. And if you have the right theme then your public website should be mobile friendly as well.
Simplicity: It is part of the WordPress ethos and it shows in how quickly new users are able to start editing web pages.
Thousands of companies are using it: BBC America, Playstation, Sony Music and Ebay inc are just some of the big names using WordPress. WordPress website showcase to see a showcase of WordPress websites
The latest estimate is 20% of websites on the internet use WordPress as their Content Management System. That is nearly 75,000,000 websites.
User Control: As the Administrator you can create users and say what they are able to do on your website.
Version Management: WordPress releases major updates and minor tweaks on a regular basis and you are able to update WordPress within your Dashboard, enabling you to keep up with new features and security tweaks.
Write: With WordPress’s No Distraction Writing tool you can concentrate on what you should be doing with your website which is adding high value content for your readers
eXcellence: WordPress has been designed to promote good coding, proper formatting and ideal for Google search engine indexing, which makes it an eXcellent platform to use.
You keep all the Money: Leaving one of the best reasons to the end – you can generate your own sales with your WordPress powererd website and you get to keep all the profits.
Zebras love it: OK so I was struggling on Z, but who doesn’t love a picture of a Zebra