A great social media strategy must have solid commercial goals at its heart or you’ll run the risk of spending money on the wrong things — like sending social traffic to the wrong landing page or promoting your brand on the wrong social media networks. Conversions are an important KPI when it comes to any […]
What Your Small Business Needs to Know About Ecommerce
Running your own small business in 2018 can be tough. In a post-recession market, with rising costs and shrinking incomes, keeping a bricks-and-mortar operation going can be hard. Shoppers are increasingly looking to the internet for cheaper deals. It’s crucial that small businesses everywhere embrace the ecommerce market. It might sound daunting, but moving your […]