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10 Tips For Web Design That Drives Sales

September 20, 2018 by Buchanan Solutions

10-tips-that-drive-sales

Your website may have huge traffic, and your ranking in the search engine results pages may be high, but if your sales remain to be unimpressive, you might want to take a closer look at your web design. Many people think that web design is all about making a website look good. While aesthetics is […]

Filed Under: Blogging, SEO Tagged With: website design

The Importance of Maximizing Your Local SEO

August 8, 2018 by Buchanan Solutions

maximize-local-seo

SEO, in general, is great. With an organic campaign run by SEO experts, any entrepreneur’s website can be seen potentially by a global audience of millions. The more people stumble upon your site, the better your chances of getting those conversions, eventually. Now that sounds good for your business, right? However, if your website is […]

Filed Under: Google, SEO Tagged With: google, seo

Editing Yoast SEO Snippet

May 22, 2018 by Buchanan Solutions

editing-yoast-seo-snippet

Editing the Yoast SEO Snippet This is a quick tutorial on updating the Yoast SEO Snippet so that you can set your title and description for Google to pick up the next time it indexes your page. Open WordPress and rest your mouse pointer over “Pages” found in the list on the left of the […]

Filed Under: SEO, WordPress Tagged With: google, seo

Find the Right Keywords for your Website

August 22, 2017 by Keith Buchanan

Keyword Research for your website

I’m asked many times about keywords, how to research them, where to put them and why they are some important.  So here is a blog about keywords and why you need to use them. Keywords are terms that users type into the search engine to search the information, service or product they are interested in. […]

Filed Under: Blogging, Google, SEO Tagged With: google, seo

Want to get more out of your website?

March 24, 2017 by Keith Buchanan

The following is a guest post from Tracey Williams of UKWestHostReview Setting up and maintaining an effective website is no easy feat. From getting the right type of performance levels from your web host to generating high quality content to boost your search engine ranking, there are many aspects that you need to master. Fortunately, […]

Filed Under: SEO

Time on Site: measure user interaction on your website

May 23, 2016 by Keith Buchanan

Time on Site: measure user interaction

Bounce Rate vs Time on Site Bounce rate is an indicator as to how people engage with your site and whether the landing page is relevant to what they are looking for. But better measurements of engagement include “time on site” (also called duration, average time on page, and dwell time), click-through rates, and the […]

Filed Under: SEO

Why Facebook want you to make your News Feed Post longer

May 3, 2016 by Keith Buchanan

Facebook "time spent reading" post update

Facebook have announced that they have added the time spent viewing a Facebook post to their algorithm for post ranking We are adding another factor to News Feed ranking so that we will now predict how long you spend looking at an article in the Facebook mobile browser or an Instant Article after you have […]

Filed Under: Facebook, SEO

Bounce Rate: What is it and should I worry about it?

April 12, 2016 by Keith Buchanan

The importance of Bounce Rate

What is Bounce Rate? “What is a bounce rate and should I be worried about it?” Those are questions I have been asked many times.  The first one is easier to answer than the second.  Basically bounce rate is the rate of people that visited a page and left again without interacting with the page. […]

Filed Under: SEO Tagged With: google analytics, seo, website marketing

The 5 Google Analytics Dashboards you need

June 16, 2015 by Keith Buchanan

Google Analytics Dashboards

Make sure that Google Analytics is giving you the information you need to see how your website is performing. I have collected a list of 5 extremely useful Google Analytics Dashboards. Visitors Facts Dashboard – succinct overview of your visitors Bloggers Dashboard – find out how people are getting to you and what they are […]

Filed Under: News, SEO Tagged With: analytics, google

Does Google think your website is Mobile Friendly?

May 6, 2015 by Keith Buchanan

Google search engine ranking now includes your mobile website readiness On April 21st 2015 Google updated the search ranking algorithm to include whether a website is mobile friendly or not. Along with other factors you are now ranked on how your website looks on a mobile so there is a danger that if you are […]

Filed Under: News, SEO, WordPress

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