A great social media strategy must have solid commercial goals at its heart or you’ll run the risk of spending money on the wrong things — like sending social traffic to the wrong landing page or promoting your brand on the wrong social media networks. Conversions are an important KPI when it comes to any […]
The Importance of Maximizing Your Local SEO
SEO, in general, is great. With an organic campaign run by SEO experts, any entrepreneur’s website can be seen potentially by a global audience of millions. The more people stumble upon your site, the better your chances of getting those conversions, eventually. Now that sounds good for your business, right? However, if your website is […]
Editing Yoast SEO Snippet
Editing the Yoast SEO Snippet This is a quick tutorial on updating the Yoast SEO Snippet so that you can set your title and description for Google to pick up the next time it indexes your page. Open WordPress and rest your mouse pointer over “Pages” found in the list on the left of the […]
Find the Right Keywords for your Website
I’m asked many times about keywords, how to research them, where to put them and why they are some important. So here is a blog about keywords and why you need to use them. Keywords are terms that users type into the search engine to search the information, service or product they are interested in. […]
Bounce Rate: What is it and should I worry about it?
What is Bounce Rate? “What is a bounce rate and should I be worried about it?” Those are questions I have been asked many times. The first one is easier to answer than the second. Basically bounce rate is the rate of people that visited a page and left again without interacting with the page. […]
9 Reasons Why you should Start your Blog Today
Why creating a blog / news section on your small business website creates benefits and a happier you! Blogging is now an everyday part of the internet where a lot of people go first to their favourite blogs for news before reading a newspaper or listening to the radio. Internet Marketers are constantly saying how […]