Make sure that Google Analytics is giving you the information you need to see how your website is performing.
I have collected a list of 5 extremely useful Google Analytics Dashboards.
- Visitors Facts Dashboard – succinct overview of your visitors
- Bloggers Dashboard – find out how people are getting to you and what they are doing on your blog
- Ecommerce Dashboard – key product revenue stats
- Social Media Dashboard – find out if people engaging with your website through social media
- Small Business Dashboard – everything you need to make critical decisions
Analytics, if installed on your website, is collecting all types of information about your visitors that can be filtered into a very useful report and emailed to you regularly and automatically.
There is so much information that you can view, and you can spend hours on analytics working around the information flow. But I always tell users to make sure their Google Analytics dashboard is setup to show them their top information stats and then get that emailed to them regularly.
The way to do that is to setup a custom dashboard and then tell Google Analytics to email it to you as often as you want: daily, weekly or monthly.
Visitors Facts Dashboard
This is a great one for giving you a good overview of your stats. It gives you information like:
- How many people are visiting your website?
- Where do they live?
- What language do they speak?
- What kind of device (smartphone, laptop, etc) do they use for surfing your site?
- Which browser do they use?
- What’s the resolution of their display?
Here is a great one for those running a blog and want to find out more information about how people got to your site.
Some information this dashboard shows:
- How do people find your blog?
- Which links drive traffic to your website?
- Which topics are your readers most passionate about?
- Are you friendly to visitors who read your blog posts on their handheld devices?
If you are running an Online Shop then this is the dashboard for you.
This includes data like:
- How much revenue that you get from organic searches
- Which search terms that drive most traffic and business your way
- Which keywords that have the highest conversion rate
- What keywords you should target
- Whether your current investment in search engine optimization yielding attractive returns
Social Media Dashboard
If you want to see how Social Media is helping to engage people on your own website then this is the dashboard you need. Ideally social sharing buttons on-site will be tagged to send data to Google Analytics
- Where people are talking about and sharing your site
- Where your social traffic comes from and how much it’s worth
- Loyalty of your social visitors
- How many social shares your pages get on-site
Small Business Dashboard
This is probably the Swiss Army knife of Dashboards, giving you the most valuable bits of information in one screen.
The metrics displayed on this dashboard include:
- Total number of visits
- Average page load time
- Number of mobile visitors
- Visits tracked back to the sources.